The course will be divided into three parts:

The first part will deal with the Chinese economy since 1949; we will analyze how China became a major force in the global economy, how it grew and developed during the last three decades and its position in the global world economy, including its relations with other major players in the global economy.

The second part will deal with major and unique features of the Chinese Business Culture, its characteristics and how to get ready to work in China.

The last part will teach different marketing approaches and strategies when a company plans to start working in the Chinese market.