Content Development and Formats Workshop

In an era in which the visual content keeps expanding, when clips and webisodes dominate the virtual arena and videos rule the social networks, it might seem that everybody can direct or produce a viral visual product. While this might be true for cats-playing-the-piano clips, it is hardly relevant for the major players in the industry, which are always on a hunt for professionals – directors, content developers, writers etc. – who will invent the next big thing (or will make the best out of a persisting trend). In our workshop we will transform an idea into a format, and a format into a clip, a web series or a TV show. We will understand social visual entertainment and viral infotainment, and will create our own professional-short-entertaining video clips.