2017 - 2018

1031-4546-01
  Rhetoric                                                                                             
FACULTY OF SOCIAL SCIENCES
Prof. Michael KochinNaftali - Social Sciences420Sun1300-1600 Sem  1
 
 
University credit hours:  3.0

Course description
To persuade and to be persuaded are the fundamental political experiences. We will therefore examine the place of rhetoric in our being together, both in the political community and in the scientific community. We will concentrate on six fundamental concepts: character, action, the production of things through action, the appeal to the emotions, relationships as limits on the power of persuasion, and the art of rhetoric as an art of clarification. For this purpose we will use ancient, modern, and contemporary texts: from orators such as Demosthenes, Winston Churchill, Ronald Reagan, Menachem Begin, Moshe Dayan, Yitzchak Rabin, Ahmed Tibi, and Benjamin Netanyahu; from philosophers such as Plato and Aristotle; from analysts of public opinion such as Elisabeth Noelle-Neumann; and from rhetoricians from Gorgias the Sophist to Peggy Noonan.

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