The course will focus on the attributes and uniqueness of the young feminine audience as an audience which uses and creates culture in a 'web 2.0' era. We will start with an understanding of the connection between media, popular culture and identity construction (including gender identity).
We will continue into the discourse about girls and young women in the western media and popular culture, while acknowledging their popular and common images. The course will introduce the students with issues of body, sexuality and feminine maturity, while deepening into the feminist debate regarding the part these images and these heroines take in building the girls' and young women's identity and on social expectations regarding them.
We will analyze the development of Girls' studies and their contribution to the knowledge about that audience and its cultural pleasures. The course will also provide a discussion about the unique place of girls as both cultural consumers and producers in the Twenty-first century and in the healthy cultural-technological environment which web 2.0 enables.