 2017 - 2018 | |||||||||||||||||||||||||||||
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| 1264-3227 | Digital App Characterization | ||||||||||||||||||||||||||||
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| FACULTY OF MANAGEMENT | |||||||||||||||||||||||||||||
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University credit hours: 2.0
Course description
Elective course
1 cu
Prerequisite: Principles of Strategy and Intro to Marketing Management
Digital products (movies, songs, games, blogs, forums, Mobile Apps and more) have become a central element in our lives. We consume these digital intangible goods and interact with every-day; all-day long. Throughout the course we’ll explore the critical theoretical and practical aspects of these products’ characterization, design, marketing and delivery.
1 cu
Prerequisite: Principles of Strategy and Intro to Marketing Management
Digital products (movies, songs, games, blogs, forums, Mobile Apps and more) have become a central element in our lives. We consume these digital intangible goods and interact with every-day; all-day long. Throughout the course we’ll explore the critical theoretical and practical aspects of these products’ characterization, design, marketing and delivery.