2016 - 2017

1231-3928
  Development and Use of Patents As a Strategic Business Tool                                          
FACULTY OF MANAGEMENT
Recanati - Business Administration4051715-2045 Sem  3
1715-2045 Sem  3
 
 
University credit hours:  2.0

Course description

Elective Course
1 Cu

This is a crash course in patent strategy geared to strategically-minded business people. Some companies spend fortunes on patents and end up with little value. Others develop and use patents with a level of strategic precision that enables them to boost their valuation by many multiples. In this course, we will focus on what business people need to know in order to align their patents with their long term business strategies, and with the goal of affirmatively using patents as a mechanism to propel valuation.

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