 2015 - 2016 | |
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| 1231-3652 | Doing Business in Emerging Markets |
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| FACULTY OF MANAGEMENT | |
| View groups | |
University credit hours: 2.0
Course description
1 Semester Unit
Prerequisite: Principles of Strategy with a grade of at least 78
This course offers a conceptual framework for analyzing emerging markets from multiple perspectives in order to prepare business leaders to address the challenges of succeeding in globalized world. This course fits into the Strategy curriculum by providing a deeper exploration of the "PEST" analysis as it applies to emerging markets. Increasingly in today's market, sources of production, innovation and consumption arise from or have some connection to emerging markets. Any business leader seeking to engage in business of a global nature will likely come into contact with emerging markets over the course of his or her career. This course aims to equip such future leaders with the ability to make sense of challenges and make the most of the opportunities presented in emerging markets and the developing world more generally.