Course description
1 Semester Unit
Prerequisite: Principles of Strategy, with a grade of at least 78
This course addresses several questions: (1) Why do firms expand abroad? (2) How do firms expand abroad? (3) How does managing a multinational corporation (MNC) differ from managing a domestic firm? (4) How do managers cope with the multiple and often conflicting demands they face when managing cross-border operations? (5) The impact of international business on doing business in Israel.
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