The course objective is to lay out the foundations of visual communication and to develop the professional skills of visual expression‪; The ability to convey messages and visual information using shape, color, text and image. We will examine the significance of the image - cognitively, symbolically, culturally and ideologically - while exploring the relations between text and image, and developing a communicative visual concept‪.

During the course, the students will also explore the important field of typography. How can typographic decisions, such as typeface, size, spaces and layout, differentiate a specific content while giving it a unique interpretation.