2017 - 2018

0881-1408-02
  Visual Communication Foundation                                                                      
FACULTY OF VISUAL AND PERFORMING ARTS | SCHOOL OF ARCHITECTURE
Anat LostingerMon1000-1300 Sem  2
 
 
University credit hours:  3.0

Course description

The course objective is to lay out the foundations of visual communication and to develop the professional skills of visual expression‪; The ability to convey messages and visual information using shape, color, text and image. We will examine the significance of the image - cognitively, symbolically, culturally and ideologically - while exploring the relations between text and image, and developing a communicative visual concept‪.

During the course, the students will also explore the important field of typography. How can typographic decisions, such as typeface, size, spaces and layout, differentiate a specific content while giving it a unique interpretation.

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tel aviv university