Visual culture, which had received growing theoretical attention throughout the 20th century, has evolved into a full-blown subject matter when visual imagery – created not only by works of art but also by ads and commercials, television programs, press photography, surveillance cameras and cellular phones, feature films and video clips, graffiti, fashion and design – became an integral part of everyday life. In this panoramic seminar we will survey key theories that inform the study of visual culture and draw from them analytical tools that will allow us to place various visual phenomena in relevant theoretical contexts in order to properly appreciate their effect on the individual and on society. We will read canonical texts by thinkers such as Marx, Freud, Foucault, Barthes, Mulvey, Said and Baudrillard, which will allow us to consider and employ notions such as Heterotopia and the Mirror Stage, Consumerism and Spectacle, Culture Industry and the Optical Unconscious, Capitalist Ideology and the Male Gaze, Subjectivity and Fetishism, Simulation and Mythology, Orientalism and Globalization.