Spoken language and speaking language - the basis for writing on social media

Social Media - What are we writing about? Introducing social media classification

Language characterization – what, why and how does it relate to marketing?

Language characterization workshop - Creating a language for the brand - practice and writing

Copywriting and the use of language for 'kicking' creative - examples and practice

Microcopy Workshop

The power of RTM in the social media world

Facebook - Community, Group and the Writing Self

Facebook Workshop - Content strategy and Gant posts

Anthropology in the Facebook Ads Account - How to Target Audiences

Instagram - the beautiful, the wild and the photos

Instagram Workshop

Summary - So what do we do now?