קורס בחירה.
1 Semester Unit
Prerequisite:   Principles of Strategy and Introduction to Marketing Management

Digital products (movies, songs, games, blogs, forums, Mobile Apps and more) have become a central element in our lives. We consume these digital intangible goods and interact with every-day;  all-day long. Throughout the course we’ll explore the critical theoretical and practical aspects of these products’ characterization, design, marketing and delivery.