The power of Information Technology (IT) has grown tremendously in the last 50 or so years. IT has evolved from just a support function to a major part of the modern organization. More and more executives and decision makers have incorporated IT into the organization's overall strategy. Managers must understand how to leverage IT as an enabling technology that might shape the forces in the industry and the competitive advantages of their organization.

The course will discuss the link between the business and competitive strategy of the firm and IT. This link has become more and more evident and many firms have learned to leverage IT to improve their competitive position, to reengineer their business processes, to manage long and lasting customer relationships, improve customer loyalty and decrease churn, to develop new and innovative services that bring value to their customers, to improve their decision making processes and establish a collaborative work place for their knowledge workers.

The course takes a practical view on the relationship between the business strategy and IT and uses a large body of case studies to demonstrate and illustrate that relationship.