Business model design methodologies are studied and implemented. The components of an effective NTV business plan are reviewed.

 

The course includes an overview of market structures and concepts which have a strong impact on a wide variety of current-day technology ventures; including` Networks and Network Externalities, Two Sided Markets, The Chasm, the Bowling-alley and Tornado; selling for Free and 'The Long Tail'.

 

Incorporation, financing, valuations, Venture Capital and deal structures are also discussed.

 

Teaching methodology incorporates lectures, case studies, guest speakers and active student participation.

 

During the course students are expected to apply the discussed frameworks and methodologies to an early stage technology venture. Assignments will be performed on portfolio companies of The Time (www.thetime.co.il) a technology incubator with a focus on startups in the areas of Telecom, Internet, Media and Entertainment. This will allow participants to get a better feeling for the way theory becomes practice.