This course offers a vivid action-based learning experience of strategy making and execution. In a multiple-round business game simulation participants act as executive decision markers of firms operating in world characterized by uncertainty and surprises. In an increasingly complex market setting of competitive strategic interaction, strategic and tactical decisions have to taken with respect to typical business functions, such as purchasing, production, marketing & sales, finance, human resources, and R&D while stakeholder influences have to be anticipated and managed. In a strategy paper the teams will have to formulate and present their competitive and corporate strategies. Accompanying classroom sessions recap on relevant concepts and tools of strategic management as part of the (de)brief of the game.
This core course deals with the craft of strategy formulation and implementation that drive competitive organizations. It will provide insight into how to identify and choose superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. As such, the objectives of this course are to deploy conceptual frameworks and models to analyzing competitive situation and strategic dilemmas and gain insight into strategic management. You will build on insights developed in other course, explore and apply tools to arrive at understandings that are both applicable in the business world and deeply rooted in thorough academic understanding. The emphasis throughout is on the application of conceptual models which clarify the interaction between industry, competition, firm resources, and the structure and development of firm capabilities.