2 Semester Unit 

Facing important and complicated issues, business managers need to maintain useful and updated information about the business environment (markets, competition, internal and external clients). In the modern business environment, marketing research, the organization and the business, its products and methods, are of great concern to managers at all levels and in all functions. The course is designed primarily for decision makers who want or need to use marketing, business and organization research, although it is also an appropriate introduction for those who are about deal with these issues as researchers. The course includes examples of problems, research studies and decisions concerning marketing, information systems, human resources, organizational behavior and overall business strategy.