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Syllabus

Course Number 1231-3932-01
Course Name Building Entertainment and Media Industry Digital Strategy
Academic Unit The Coller School of Management -
Business Administration
Lecturer Mr. Kenneth KrushelContact
Contact Email: kenk@tauex.tau.ac.il
Office HoursBy appointment
Mode of Instruction Lecture
Semester Units 1
Semester 2020/3
Date Range 21/07/2021 - 04/08/2021
Day Wed
Hours 17:15-20:45
Building
Room
Semester 2020/3
Date Range 25/07/2021 - 01/08/2021
Day Sun
Hours 17:15-20:45
Building
Room
Studies are held weekly, on dates specified above, Course is taught in English
Syllabus Not Found

Short Course Description

The course is designed to provide a working understanding of how digital technology has challenged the entertainment and media industries fundamental business strategies, and consequently the ways in which ?value creation? have altered. We study how these industries are not only upended by digital technology and ?category breakers?, but by reliance on legacy ?best practices? ? strategies successful in the past, yet increasingly proving flawed if not altogether broken. In an era where digital innovation redefines entertainment and media, does strategy require subtle recalibration or wholesale reinvention?
Students will analyze how widely accepted strategic planning and business development conventions often lead companies astray, inhibiting even ?successful? companies from introducing effective strategies when faced with unanticipated competition and redefined relationships with the consumer.

We will explore sweeping trends affecting entertainment and media, for example: AR and VR, A.I., platform economy dynamics, supply chain and value creation disruption, programmatic advertising, disintermediation, big tech globalization, and shifting models of monetization. Our study will include how A.I. ? and the use of massive data sets and machine learning - alter entertainment and media industry business logic.



Full Syllabus
Course Requirements

Homework

Students may be required to submit additional assignments
Full requirements as stated in full syllabus

The specific prerequisites of the course,
according to the study program, appears on the program page of the handbook



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